Pyramid saimira has given its best shot once again by having Cines Advertsing on board for implementing future advertising related projects.,this acquisition is going to create a very big pardigm shift and bring about a remarkable change in the media as a whole-
Pyramid Saimira Press Coverage’s
The Economic Times
Pyramid Saimira buys 51% in Dimples Cine
MUMBAI: Pyramid Saimira, the entertainment company, has acquired 51% in the Mumbai-based Dimples Cine Advertising & Dimples Cine Activations for an undisclosed sum. Dimples Cine will continue to remain headquartered in Mumbai, while becoming a part of the Pyramid Saimira group. Kamal Karamchandani, joint managing editor, Dimples Cine Advertising & Dimples Cine Activations, said: “The Indian cinematic advertising is set to witness an extremely rapid growth, with organised theatre chain companies making penetration, coupled with growing digitalisation of theatres with ability to broadcast as well as monitor the advertisements exhibited in the screens. The Pyramid Saimira group now has access to 703 screens globally. Dimples Cine has more than 200 screens rights for advertisements. With this, any advertiser will have access to approximately 1,000 screens as of now across India, which is an unparalleled reach. “Dimples Cine is one of the biggest cinema advertisement companies with end-to-end in-house expertise, under one roof. With all these crucial elements, we will work out high-impact and cost-effective advertising solutions in all key markets of India,” he added. PS Saminathan, MD, Pyramid Saimira Theatre, said: “As the content industry is becoming more atomised and pull-oriented, the challenges for an advertiser to be visible on all the media vehicles assume greater importance with the proliferation of television channels and other exposure outlets such as Internet and cinema advertising companies with end-to-end expertise. Pyramid with its strong presence in all streams of entertainment business in India, be it featuring film content for television or access to the largest chain of theatres across the country, is in a position to provide almost all advertising requirements of a large advertiser or agency under one umbrella. Pyramid will become a one-stop entertainment super market.” Pyramid Saimira plans to roll out close to 4,000 digital screens by 2010. “Through this acquisition, we aim to be a major media and advertisement vehicle in India.” said Mr Saminathan.
http://economictimes.indiatimes.com/News/News_By_Industry/Media__Entertainment_/Pyramid_Saimira_buys_51_in_Dimples_Cine/articleshow/2580018.cms
Buisiness Standard
Pyramid Saimira buys 51% in Dimple Cine
Pyramid Saimira has acquired 51% stake in the Mumbai-based advertising firm, Dimple Cine. Dimple Cine is having presence all over India and is a one-stock cinema solution provider for both on-screen and off-screen. Share price of Pyramid Saimira slipped by 1.78% and was trading at Rs 359 on the Bombay Stock Exchange at 1050 hrs.http://www.business-standard.com/common/storypage_c_online.php?leftnm=11&bKeyFlag=IN&autono=30601
The Hindu Business Line
Pyramid Saimira acquires cine advertising co
CHENNAI: Pyramid Saimira Theatre Ltd on November 28 announced the strategic acquisition of Mumbai-based Dimples Cine Advertising Pvt Ltd and Dimples Cine Activations.
The Pyramid Saimira Group has acquired 51 per cent stake in the company for an undisclosed sum.
Mr P.S. Saminathan, Managing Director, said: "We are extremely happy to announce the acquisition of Dimples Cine Advertising."
Pyramid Saimira will roll out a massive business plan for Dimples Cine Advertising and Dimples Cine Activations, through which Dimples will have access to 4,000 digitally targetable screens by 2010.
"Through this acquisition, we aim to be a major media and advertisement vehicle in India," said Mr Saminathan. - Our Bureau
http://www.thehindubusinessline.com/blnus/02281425.htm
Livemint.com
Pyramid Saimira acquires ad firm Dimples Cine
Dimples Cine Advertising is a one-stock cinema solution provider for both on-screen and off-screen advertising business capable of all types of cinema campaigns
Mumbai: Entertainment firm Pyramid Saimira Theatre on 28 November 2007 said it has acquired majority stake (51%) in city-based ad agency Dimples Cine Advertising in an all-cash deal for an undisclosed amount.
“We are extremely happy to announce this strategic acquisition of Dimples Cine and welcome employees of Dimples into the Pyramid Saimira family. Through this acquisition, we aim to be a major media and advertisement vehicle in India,” Pyramid Saimira managing director P S Saminathan said.
Dimples Cine Advertising has an all-India presence and is a one-stock cinema solution provider for both on-screen and off-screen advertising business capable of all types of cinema campaigns.
Dimples Cine Advertising would continue to remain headquartered in the city, while becoming a part of the Pyramid Saimira Group universe.
“Pyramid Saimira, with its presence in all streams of entertainment business in India, is in a position to provide almost all advertising requirements of a large advertiser or agency under one umbrella.
Pursuant to this acquisition, Dimples would have access to 4,000 digitally targetable screens by 2010,” Saminathan added.
The board of directors at its meeting on 10 November 2007 approved the acquisition of Dimples Cine, Pyramid Saimira said in a filing to the Bombay Stock Exchange.
Keynote Corporate Services was the advisor to Pyramid Saimira for this transaction.
Recently, Pyramid Saimira acquired Texas-based FunAsiA through its subsidiary Pyramid Saimira Entertainment America Inc.
Shares of Pyramid Saimira were trading at Rs357.70, down 2.15%, on the BSE in the afternoon trade.
http://www.livemint.com/2007/11/28152120/Pyramid-Saimira-acquires-ad-fi.html
Hindu.com
Pyramid Saimira buys Dimples Cine
MUMBAI: Pyramid Saimira Theatre on Wednesday said it had acquired a majority stake of 51 per cent in ad agency Dimples Cine Advertising in an all-cash deal for an undisclosed amount.
http://www.hindu.com/2007/11/29/stories/2007112956931700.htm
Agencyfaqs.com
Pyramid Saimira acquires 51%stake in Dimples cine Advertising
Pyramid Saimira, a South based multinational entertainment company, has announced its strategic acquisition of Mumbai based Dimples Cine Advertising and Dimples Cine Activations. As per the details of the acquisition, the Pyramid Saimira Group has acquired a 51 per cent stake in the company for an undisclosed sum. The firm will continue to remain headquartered in Mumbai, while becoming a part of the Pyramid Saimira Group universe. Kamal Karamchandani, joint managing director, Dimples Cine Advertising and Dimples Cine Activations, says, “We are glad to be associated with one of the fastest growing entertainment companies. Cinematic advertising is set to witness an extremely rapid growth, with organised theatre chain companies making penetration coupled with the growing digitalisation of theatres.”
Pyramid Saimira has more than 44 multiplexes – 703 screens – across India, Malaysia, Singapore and North America. By 2010, it plans to have access to 4,000 digitally targetable Pyramid and non-Pyramid screens. Dimples will have access to all Pyramid properties under the agreement. PS Saminathan, managing director, Pyramid Saimira, says, “We are extremely happy to announce this strategic acquisition of Dimples Cine Advertising and welcome the employees of Dimples into the Pyramid Saimira family.” Though a 51 per cent stake has been acquired, Dimple Cine Advertising will continue to expand independently as a non-Pyramid Saimira entity. The group intends to get into the digital and OOH space, too, now that they’ve acquired a major stake in Dimple Cine Advertising. “As the target is within the confines of a theatre and cannot switch channels, the measurement is absolute,” says Saminathan. The total ticket sales, he says, is a direct ratio to the number of eyeballs and footfalls. This serves as a good measurement technique. As per the details of the acquisition, Pyramid Saimira will roll out a massive business plan for Dimples Cine Advertising and Dimples Cine Activations. “As the content industry is becoming more atomised and pull oriented, the challenges for an advertiser to be visible on all media vehicles assumes greater importance with the proliferation of television channels and other exposure outlets such as Internet and cinema advertising,” explains Saminathan. Recently, Pyramid Saimira acquired the Texas based FunAsiA through its subsidiary, Pyramid Saimira Entertainment America, Inc. Pyramid Saimira also acquired an existing theatre and radio drive-time hours in Chicago and radio time in Houston. The Pyramid Saimira Group operates in more than four countries. It is present in film exhibition, film production, television content production, film distribution, advertisement, media, food and beverages etc. It has five companies: Pyramid Saimira Productions; Pyramid Saimira Theatre Chain, Malaysia; Pyramid Saimira Entertainment, Singapore; Pyramid Saimira Entertainment America, Inc. and Saimira Realty Private. For the record, Dimples Cine Advertising is a total cinema solution company offering services for both on-screen advertising and off-screen advertising. It has a pan India presence, having branches in 16 cities in India.
http://www.agencyfaqs.com/cgi-bin/re.html?u=http://www.agencyfaqs.com/perl/news/index.html?sid=19801
Myiris.com
Pyramid Saimira to buy 51% stake in Dimple Chie
Chennai-based multiplex chain operator Pyramid Saimira (Q.N.C.F)* Theatre` board approved the acquisition of 51% stake in Mumbai-based Dimple Chie Advertising for cash.
The company did not disclose the deal size.
Dimple Cine Advertising is having all-India presence and is a one-stock cinema solution provider for both on-screen and off-screen advertising business capable of all types of cinema campaigns.Keynote Corporate Services acted as the advisor to the company on this transaction.
Shares of Pyramid Saimira declined Rs 3.65, or 1%, to trade at Rs 361.9. The total volume of shares traded was 173,701 at the BSE. (11.01 a.m, Wednesday).
http://www.myiris.com/newsCentre/newsPopup.php?fileR=20071128111001130&dir=2007/11/28&secID=livenews
Yahoo.com
Pyramid Saimira buys 51 pct in Dimple Cine
MUMBAI, Nov 28 - Theatre chain operator Pyramid Saimira Theatre Ltd said on Wednesday it acquired 51 percent stake in Dimple Cine Advertising Pvt Ltd.
http://sg.news.yahoo.com/rtrs/20071128/tbs-dimple-pyramid-acquisition-7318940.html
Exchange4media.com
Pyramid Saimira acquires 51 per cent stake in Dimples Cine Advertising
Pyramid Saimira Theatres Ltd (PSTL), a multinational entertainment company, has announced its strategic acquisition of Mumbai-based Dimples Cine Advertising Pvt. Ltd. PSTL has acquired 51 per cent stake in the company, for an undisclosed sum. Dimples Cine Advertising will continue to be headquartered in Mumbai.
Commenting on the acquisition, Kamal Karamchandani, Joint Managing Director, Dimples Cine Advertising, said, “It gives us great pleasure to be allied with Pyramid Saimira, which is by far the fastest growing entertainment company in the country today. The Indian cinematic advertising is set to witness an extremely rapid growth, with organised theatre chain companies, coupled with growing digitisation of theatres with ability to broadcast, as well as monitor the advertisements exhibited in the screens.”
PSTL currently has access to 703 screens globally, while Dimples Cine Advertising has advertising rights for more than 200 screens. Karamchandani added that this acquisition meant that any advertiser would have access to approximately 1,000 screens now across India, which was an unparalleled reach. “Dimples Cine Advertising is one of the biggest cinema advertisement companies with end-to-end in-house expertise, under one roof. With all these crucial elements, we will work out high-impact and cost effective advertising solutions in all key markets in India,” he said.
PS Saminathan, Managing Director, PSTL, said, “We are extremely happy to announce this strategic acquisition of Dimples Cine Advertising, and welcome the employees of Dimples Cine into the Pyramid Saimira family. As the content industry is becoming more atomised and pull-oriented, the challenges for an advertiser to be visible on all the media vehicles assumes greater importance with the proliferation of television channels and other exposure outlets such as Internet, cinema advertising, etc. With its strong presence in all streams of entertainment business in India, be it featuring film content for television or access to the largest chain of theatres across the country, Pyramid Saimira is in a position to provide almost all advertising requirements of a large advertiser or agency under one umbrella. In short, Pyramid Saimira will become a one-stop entertainment super market.”
As per details of the acquisition, PSTL will roll out a massive business plan for Dimples Cine Advertising, through which the latter will have access to a target of 4,000 digital screens by 2010. “Through this acquisition, we aim to be a major media and advertisement vehicle in India,” added Saminathan.
Keynote Capital Ltd was the advisor to PSTL for this acquisition. Recently, PSTL had acquired Texas-based FunAsiA through its subsidiary Pyramid Saimira Entertainment America, Inc. PSTL also acquired an existing theatre and radio drive-time hours in Chicago and radio time in Houston.
Pyramid Saimira Group is an Indian multinational entertainment company that operates in over four countries. It is present in film exhibition, film production, TV content production, film distribution, advertisement, media, food and beverages, etc. It has over five companies namely, Pyramid Saimira Productions Limited (PSTL), Pyramid Saimira Theatre Chain Malaysia Sdn Bhd; Pyramid Saimira Entertainment Limited, Singapore; Pyramid Saimira Entertainment America, Inc. and Saimira Realty Pvt. Ltd.
http://www.exchange4media.com/OutOfHome/news.asp?section_id=26&news_id=28765&tag=23672&pict=7
The Telegraph Pyramid Saimira buys ad firm
Mumbai, Nov. 28: Entertainment firm Pyramid Saimira Theatre Ltd has acquired a 51 per cent stake in Mumbai-based Dimples Cine Advertising Pvt Ltd & Dimples Cine Activations for an undisclosed sum.
Dimples Cine Advertising will continue to have its headquarters in Mumbai.
Recently, Pyramid Saimira acquired Texas-based FunAsia through its subsidiary Pyramid Saimira Entertainment America. Pyramid Saimira also bought an existing theatre and radio drive-time hours in Chicago and radio time in Houston.
Pyramid Saimira managing director P. S. Saminathan said, “The challenges for an advertiser to be visible on all media vehicles assume greater importance with the proliferation of television channels and other forms such as internet and cinema advertising.”
“Pyramid Saimira, with its strong presence in all streams of entertainment business in India, is in a position to provide almost all the requirements of an advertiser or an agency under one umbrella. In short, Pyramid Saimira will become a one-stop entertainment super market,” Saminathan added.
The board of directors at its meeting on November 10 approved the acquisition of Dimples Cine, Pyramid Saimira said in a filing to the Bombay Stock Exchange.
Pyramid Saimira will roll out a business plan for Dimples Cine Advertising Pvt Ltd and Dimples Cine Activations. After the acquisition, Dimples Cine will have an access to 4,000 digitally targetable screens by 2010.
According to reports, Pyramid Saimira Entertainment Ltd, a Singapore-based subsidiary of Pyramid Saimira Theatre Ltd, plans to raise $75 million through private equity investors.
Another subsidiary Pyramid Saimira Productions Ltd, engaged in film and television production, plans to float an initial public offering to raise Rs 150 crore.
Pyramid Saimira Productions will dilute 10-12 per cent equity through the public float. The proceeds will be used to expand its film and TV production businesses.
http://www.telegraphindia.com/1071129/asp/business/story_8605111.asp
Congoo.com
Pyramid Saimira buys ad firm
Mumbai, Nov. 28: Entertainment firm Pyramid Saimira Theatre Ltd has acquired a 51 per cent stake in Mumbai-based Dimples Cine Advertising Pvt Ltd & Dimples Cine Activations for an undisclosed sum. Dimples Cine Advertising will continue to have its headquarters in Mumbai. Recently, Pyramid Saimira ac...
http://www.congoo.com/news/2007November28/Pyramid-Saimira-acquires-firm-Dimples
Indiantelevision.com
Pyramid Saimira buys 51% in Dimples Cine Advertising; plans UK subsidiary
MUMBAI: Pyramid Saimira Group has acquired a 51 per cent stake in Mumbai-based Dimples Cine Advertising and Dimples Cine Activations for an undisclosed amount.
Dimples Cine promoter Kamal Karamchandani will further dilute 23 per cent through private placement. "We will retain 26 per cent and dilute the rest to other investors. The valuation is confidential at this stage," says Karamchandani.
Pyramid Saimira expects the topline to benefit by Rs 1.5 billion in FY'09 due to the acquisition of the cinema Advertising company. "Dimples Cine will automatically reach out to 1000 theatres and have geographical and customer diversity. Besides, they will also be targeting business from non Pyramid theatres. We are aiming at a topline rise of Rs 1.5 billion from this in FY'09, says Pyramid Saimira Theatre MD PS Saminathan.
Dimples Cine, which offers services for both on-screen as well as off-screen advertising, has rights to 250 screens for advertisements. Pyramid currently has 703 screens.
The target is to have access to 4,000 screens by 2010, Saminathan said. Pyramid plans to have grown to 2000 screens by then. "We plan to ramp up Dimples' access to 4000 theatres. We will have signage as well as out-of-home content. The advantage is that we will have content, distribution and marketing under one umbrella. This also brings a huge ability for us to cross promote on the platform because we have theaters, films, TV news media as well as the magazines. So to an advertiser Pyramid is a complete media company,which can give a huge amount of eyeball mileage across different segmental platforms," says Saminathan.
Dimples Cine Advertising would continue to remain headquartered in Mumbai, while becoming a part of the Pyramid Saimira Group universe.
Keynote Corporate Services was the advisor to Pyramid Saimira for this transaction.
As reported earlier by Indiantelevision.com, Pyramid Saimira Productions Ltd(PSPL), a subsidiary company for film and TV production business, is planning to float an initialpublic offering(IPO) to raise Rs 1.5 billion.
Recently, Pyramid Saimira acquired Texas-based FunAsiA through its subsidiary - Pyramid Saimira Entertainment America Inc.
Pyramid is also planning to float a subsidiary company in London to target the European market. "We may look at acquiring a company in the range of $100 million. For the US and Europe operations, we are going to reach out to the Asian diaspora. In the South East Asian region, on the other hand, we are setting up native theatre chains," says Saminathan.
http://www.indiantelevision.com/aac/y2k7/aac150.php
televisionpoint.com
Pyramid Saimira buys Dimples Cine Advertising
Chennai based multiplex chain Pyramid Saimira Theatre has acquired 51% stake in Dimples Cine Advertising and Dimples Cine Activations for an undisclosed sum. The firm will continue to remain headquartered in Mumbai, while becoming a part of the Pyramid Saimira Group universe.P S Saminathan, Managing Director, Pyramid Saimira said, "We are extremely happy to announce this strategic acquisition of Dimples Cine Advertising and welcome the employees of Dimples into the Pyramid Saimira family. Further, as the content industry is becoming more atomized and pull oriented, the challenges for an advertiser to be visible on all the media vehicles, assumes greater importance with the proliferation of television channels and other exposure outlets such as internet, cinema advertising etc.""Pyramid Saimira with its strong presence in all streams of entertainment business in India, be it featuring film content for television or access to the largest chain of theaters across the country, is in a position to provide almost all advertising requirements of a large advertiser or agency under one umbrella. In short, Pyramid Saimira will become a one stop entertainment super market." adds Saminathan.Pyramid Saimira will roll out a business plan for Dimples Cine Advertising & Dimples Cine Activations, through which Dimples will have access to 4000 digital screens by 2010. "Through this acquisition, we aim to be a major media & advertisement vehicle in India," said Saminathan.Dimples specialises in the exhibition of ad films and slides in cinemas and multiplexes across the nation and is the dominant player in this space and has a market share of close to 40 per cent. Dimples Cine Advertising was founded by Nari Karamchandani in 1992. Its takeover will help PSTL in getting additional revenues through in-cinema advertising as well as integrate its operations. The multiplex phenomenon is making in-cinema, in-multiplex advertising an attractive activity. As of June 2007, PSTL had 29 multiplexes and 325 screens under its control and aims to have a total of 2,000 screens by 2011.
http://www.televisionpoint.com/news2007/newsfullstory.php?id=1196256175
indiainfoline.com
Pyramid Saimira acquires stake in Dimple Chie
Dimple Cine Advertising has an all-India presence and is a one-stop cinema solution provider for both on-screen and off-screen advertising
Pyramid Saimira Theatre Ltd. said on Wednesday that its Board has approved the acquisition of a 51% stake, for cash, in Dimple Chie Advertising Pvt. Ltd., Mumbai.
Dimple Cine Advertising has an all-India presence and is a one-stop cinema solution provider for both on-screen and off-screen advertising business capable of all types of cinema campaigns.
Speaking about the acquisition, Kamal Karamchandani, Joint Managing Director, Dimples Cine Advertising Pvt. Ltd. and Dimples Cine Activations, said, "It gives us great pleasure to be allied with the Pyramid Saimira Group, which is by far, the fastest growing entertainment company in the country today .The Indian cinematic advertising is set to witness an extremely rapid growth, with organised theatre chain companies making penetration coupled with growing digitalization of theatres with ability to broadcast as well as monitor the advertisements exhibited in the screens.
Pyramid Saimira Group currently has access to 703 screens globally. Dimples Cine has more than 200 screen's fights for advertisements. With this, any advertiser will have access to approximately 1000 screens as of now across India, which is an unparalled reach. Dimples Cine is one of the biggest cinema advertisement companies with end to end in-house expertise, under one roof. With all these crucial elements, we will work out high-impact and cost effective advertising solutions in all key markets in India" he said.
Speaking about the acquisition, P S Saminathan, Managing Director, of the Company said, "We are extremely happy to announce this strategic acquisition of Dimples Cine Advertising and welcome the employees of Dimples into the Pyramid Saimira family. Further, as the content industry is becoming more atomized and pull oriented, the challenges for an advertiser to be visible on all the media vehicles, assumes greater importance with the proliferation of television channels and other exposure outlets such as internet, cinema advertising etc.
Company is targeting revenue of around Rs15mn from advertising. Pyramid Saimira with its strong presence in all streams of entertainment business in India, be it featuring film content for television or access to the largest chain of theaters across the country, is in a position to provide almost all advertising requirements of a large advertiser or agency under one umbrella. In short, Pyramid Saimira will become a one stop entertainment super market. As per the details of the acquisition, Pyramid Saimira will roll out a massive business plan for Dimples Cine Advertising Pvt. Ltd. & Dimples Cine Activations, through which Dimples will have access to 4000 digitally targetable screens by 2010. "Through this acquisition, we aim to be a major media & advertisement vehicle in India," said Saminathan.
Recently, Pyramid Saimira acquired Texas-based FunAsiA through its subsidiary; Pyramid Saimira Entertainment America, Inc. Pyramid Saimira also acquired an existing theatre and radio drive-time hours in Chicago and radio time in Houston. Keynote Corporate Services Ltd., Mumbai, was the advisor to Pyramid Saimira on this transaction.
http://www.indiainfoline.com/news/innernews.asp?storyId=52429&lmn=1
Ad-Genie.com
Pyramid Saimira close to buy Dimples Cine Advertising
Chennai based multiplex chain Pyramid Saimira Theater Ltd (PSTL) is close to buy Dimples Cine Advertising for an undisclosed amount in an attempt to add a revenue stream to its business.Pyramid is in the business of converting movie halls into digital theatres and also has a tie-up with CD-maker Moser Baer to seel VCDs and DVDs at the theatres it runs. Moser Baer, building on its large-scale blank CD manufacture, has bought rights for thousands of movies to sell CDs with value-added content. Dimples specialises in the exhibition of ad films and slides in cinemas and multiplexes across the nation and is the dominant player in this space and has a market share of close to 40 per cent. Dimples Cine Advertising was founded by Nari Karamchandani in 1992. Its takeover may help PSTL in getting additional revenues through in-cinema advertising as well as integrate its operations. The multiplex phenomenon is making in-cinema, in-multiplex advertising an attractive activity. As of June 2007, PSTL had 29 multiplexes and 325 screens under its control and aims to have a total of 2,000 screens by 2011. PSTL recently raised $90 million (Rs 369 crore) through Foreign Currency Convertible Bonds (FCCBs) in the international market to fund its overseas acquisition plans. The company's net sales were Rs 122.7 crore in the AprilJune first quarter, up from Rs 67.6 crore in the previous quarter.
http://www.ad-genie.com/WhatsNew/pyramid-saimira-close-to-buy-dimples-cine-advertising-televisionpointcom.html
Moneycontrol.com
Pyramid Saimira acquires 51% stake in Dimple Cine Media
Pyramid Saimira has acquired a 51% stake in Dimple Cine Media which is India’s largest cinema advertising company. PS Saminathan, MD, Pyramid Saimira Theatre said this acquision will give them entry into the northern part of India. According to him, with this acquisition, Pyramid is now a complete media company. Dimples Cine will have a Rs 35-40 crore topline in FY08.
Excerpts of CNBC-TV18’s exclusive interview with PS Saminathan:
Q: Is it true that you are acquiring Dimples Cine Advertising?
A: That’s right, we have acquired 51% of Dimples Cine Advertisement, which is the largest cine advertisement companies of India.
Q: For how much money?
A: It is confidential and I cannot comment upon that. The company’s valuation is upwards of Rs 100 crore.
Q: What does Dimples bring in by way of revenues and profits to Pyramid Saimira?
A: Dimples Cine is the oldest firm, which does the in film media ads and lobby ads in the theatre. They have more than 250 theaters in the northern part of India, so this acquisition brings a cross country platform for us where if we had around 700 screens, you have 1000 screens where you can create an advertisement space in film ads as well as the movie ads. This also brings a huge ability for us to cross on the platform because we have theaters, films, TV news media as well as the magazines.
So to an advertiser Pyramid is a complete media company, which can give a huge amount of eyeball mileage across different segmental platforms. So Dimples brings that expertise, entry into the northern part of India where we do not have much presence as of now.
Our portfolio now covers, which entails talking to an advertisers, from corner to corner we cover around 100 screens. So we will be able to deliver to an advertiser a multiple presence.
Q: What kind of revenues has it had though, just so we understand this 100 crore valuation?
A: This year it will have Rs 35 to 40 crore of topline for ’07-’08. http://www.moneycontrol.com/india/news/business/pyramid-saimira-acquires-51-stakedimple-cine-media/12/29/314967
Sify business.com
Pyramid Saimira buys 51% in Dimple Cine
Mumbai: Theatre chain operator Pyramid Saimira Theatre Ltd said on Wednesday it acquired 51 per cent stake in Dimple Cine Advertising Pvt Ltd.
http://sify.com/finance/fullstory.php?id=14567749
equitybulls.com
Pyramid Saimira acquires Dimples Cine Activations
Pyramid Saimira Theatre Ltd on November 28, 2007, has announced its strategic acquisition of Mumbai-based Dimples Cine Advertising Pvt. Ltd. & Dimples Cine Activations. As per the details of the acquisition, Pyramid Saimira Group has acquired 51% stake in the Company, for an undisclosed sum. The firm will continue to remain headquartered in Mumbai, while becoming a part of the Pyramid Saimira Group universe.Speaking about the acquisition, Mr. P S Saminathan, Managing Director, of the Company said, "We are extremely happy to announce this strategic acquisition of Dimples Cine Advertising and welcome the employees of Dimples into the Pyramid Saimira family. Further, as the content industry is becoming more atomized and pull oriented, the challenges for an advertiser to be visible on all the media vehicles, assumes greater importance with the proliferation of television channels and other exposure outlets such as internet, cinema advertising etc. Pyramid Saimira with its strong presence in all streams of entertainment business in India, be it featuring film content for television or access to the largest chain of theaters across the country, is in a position to provide almost all advertising requirements of a large advertiser or agency under one umbrella. In short, Pyramid Saimira will become a one stop entertainment super market."As per the details of the acquisition, Pyramid Saimira will roll out a massive business plan for Dimples Cine Advertising Pvt. Ltd. & Dimples Cine Activations, through which Dimples will have access to 4000 digitally targetable screens by 2010. "Through this acquisition, we aim to be a major media & advertisement vehicle in India," said Mr. Saminathan.Recently, Pyramid Saimira acquired Texas-based FunAsiA through its subsidiary; Pyramid Saimira Entertainment America, Inc. Pyramid Saimira also acquired an existing theatre and radio drive-time hours in Chicago and radio time in Houston.
http://www.equitybulls.com/admin/news2006/news_det.asp?id=21884
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