Monday, January 28, 2008

News coverage on portals - aurona technologies acquisition

PSPL

PYRAMID SAIMIRA
ACQUIRES
AURONA TECHNOLOGIES

News coverage on Portals
Press meet held on 24th Jan 2008
at Hyderabad

Pyramid Saimira Acquires Game Development Co Aurona Techonogies

By Nikhil Pahwa - Thu 24 Jan 2008 02:57 AM PST

Pyramid Saimira has acquired a majority stake in Aurona Technologies, a game development and interactive entertainment software company headquartered in London. They develop content for the PS2, Nintendo DS and the PC. Also, they own the IP of a location based wireless social networking community, and the IP for six mobile games...not much.

P S Saminathan, MD of the Pyramid Saimira Group is bullish, saying that “This marks the entry of Pyramid Saimira in the high-growth, high-margin animation & gaming Industry.” Last year, the group had announced plans for a new media subsidiary, and IPTV services; they operate digital theatres (around 256 screens in Tamil Nadu), and radio stations. They’d also announced plans to set up a content fund for $25 million and would raise $150 million in India. The company says that acquisition will help the company expand into post-production, animation and gaming, and utilize their existing content library. Aurona has a development centre in Hyderabad, and an office in Los Angeles. Aurona will be integrated into Pyramid Saimira Production Services Ltd, and Santosh Pillai, CEO of Aurona Technologies will join the latter a Director.

Update: The idea appears to be to set up gaming zones in theatres. Saminathan has told the Hindu: “Of the six million sq ft area we have in 800 screens, only 2.2 million is being used for box office. We will set up interactive gaming facilities in at least 100 theatres in the next few months.”

· Pyramid Saimira Plans New Media Subsidiary, IPTV Services

· FXLabs Acquires Casual Gaming Aggregator Knibble For $3 Million

· 7Seas Acquires Neodelight; To Raise Funds For $20 Million Investment In Gaming

Posted in: Gaming, Mergers & Acquisitions


Pyramid Saimira acquires Aurona Technologies

BS Reporter / Mumbai January 24, 2008

Pyramid Saimira Theatre announced its strategic acquisition of UK-based Aurona Technologies today.

Pyramid Saimira has acquired a majority stake in Aurona Technologies, a leading video games and interactive entertainment software company headquartered in London.

Santosh Pillai, CEO, Aurona Technologies, will continue in his incumbent role and will also take over as director, Pyramid Saimira Production Services, thereby integrating the operations of both companies.

P S Saminathan, managing director, Pyramid Saimira Group, said, "We are extremely happy to announce this strategic acquisition of Aurona Technologies. This marks the entry of Pyramid Saimira in the high-growth, high-margin animation & gaming Industry. Since our group has access to a huge content library, we will be able to cross-exploit the content properties. Further we are focused on creating a world class vertical on post production / animation / gaming and this acquisition brings not only the existing knowledge base and customer base, but more importantly, high quality management bandwidth, with international exposure."

Welcoming employees of Aurona Technologies to Pyramid Saimira which will now have 15,000 employees across the globe, N Narayanan, director, Pyramid Saimira Group,said: " This acquisition is in keeping with our vision at Pyramid Saimira to be the world's leading entertainment company. This acquisition also marks our entry into the European market, given that there is a lot of potential and synergy there for all the businesses we are involved in. With this, Pyramid Saimira Group is present in 3 continents."



Pyramid Saimira acquires UK-based Aurona Technologies

Mumbai, Jan 24 Entertainment firm Pyramid Saimira Theatre today said it has acquired UK-based Aurona Technologies for an undisclosed amount.

The company said in a filing to the Bombay Stock Exchange that it has acquired a majority stake in the video games and interactive entertainment software company and the new entity would be known as Pyramid Saimira Production Services Ltd.

"We are extremely happy to announce this strategic acquisition of Aurona Technologies Ltd. This marks the entry of Pyramid Saimira in the high-growth, high-margin animation and gaming industry," Pyramid Saimira Group Managing Director P S Saminathan said.

The group has access to a huge content library and would be able to cross-exploit the content properties. The acquisition brings not only the existing knowledge and customer base, but also high quality management bandwidth, with international exposure, he added.

Aurona Technologies Ltd CEO Santosh Pillai would take over as the Director of the new entity.

The company is also planning to enter the European market to cash in on the available potential and achieve synergy.

"This acquisition is in keeping with our vision at Pyramid Saimira to be the world's leading entertainment company. This also marks our entry into the European market. With this, Pyramid Saimira Group is present in 3 continents," Pyramid Saimira Director N Narayanan said.

Aurona Technologies Ltd has a development centre in Hyderabad. The company delivers full game development from India for platforms such as Sony Playstation 2 console, Nintendo DS and PC.

Shares of Pyramid Saimira were trading at Rs 312.60, down 5.57 per cent on the BSE. (Agencies)

Published: Thursday, January 24, 2008

Pyramid Saimira acquires UK game developer

C Chitti Pantulu Friday, January 25, 2008 04:42 IST

Financial details of Aurona Technologies buyout undisclosed

HYDERABAD: The Pyramid Saimira group has acquired close to 100% of UK-based animation and console game developer Aurona Technologies for an undisclosed amount.

PS Saminathan, managing director, Pyramid Saimira said: “We are set to emerge the world’s largest theatre chain company soon and look forward to gaming consoles at our theatres as a major revenue earner.”

Aurona, which has its development centre in Hyderabad, provides product development solutions and develops games for console, PC, handheld and online games for clients on the outsourced model.

While this marks the company’s entry into the fast-growing gaming business, including a future intention to focus on mobile gaming content with 10-15 native games, the main objective is to utilise the extra space at our 800- odd theatres by setting up the gaming arcades, Saminathan said.

While the box office takes up about 2-2.5 million sq ft of the total 6 million sq ft at the 800 odd theatres, there is a lot of space still left for utilisation for other businesses like food and beverages, promos etc.

“Or average ticket price is very low as we are more focused on volumes and not on margins. Therefore we expect the walkins into the our other associated businesses on the premises,” he said.

Meanwhile, Pyramid has kicked off plans to set up a Digital Media centre as an SEZ this year.

The SEZ, which will be spread across 25 acres, will have a headcount of 10,000; the company is scouting for space in Hyderabad, Chennai and Bangalore, a company official said.

An investment of $2 billion will be made on the SEZ which is likely to come up in Chennai. “We will finalise the project within six months,” Saminathan said. p_chitti@dnaindia.net

Yahoo! India News

Pyramid Saimira buys majority stake in gaming firm

Thu, Jan 24 12:41 PM

Pyramid Saimira Theatre Ltd said on Thursday it had acquired a majority stake in U.K.-based gaming company Aurona Technologies.

The deal value was not given in the statement to the stock exchange.


24TH JAN 2008

Pyramid Saimira buys UK-based Aurona Technologies

Pyramid Saimira Theatre acquired a majority stake in Aurona Technologies, a leading video games and interactive entertainment software company headquartered in London.

P S Saminathan, managing director, Pyramid Saimira (Q, N,C,F)* Group said, `We are extremely happy to announce this strategic acquisition of Aurona Technologies. This marks the entry of Pyramid Saimira in the high-growth, high-margin animation and gaming industry. Since our group has access to a huge content library, we will be able to cross-exploit the content properties. Further we are focused on creating a world class vertical on post production / animation / gaming and this acquisition brings not only the existing knowledge base and customer base, but more importantly, high quality management bandwidth, with international exposure.

Aurona Technologies has a development centre in Hyderabad and also has a representative office in Los Angeles. The company delivers full game development from India for platforms such as Sony Playstation 2 console, Nintendo DS and PC.

Aurona has progressively moved up the value chain, and has built up the know-how and potential IPs in racing, lifestyle and first person shooter gaming that can be leveraged internationally and in India. The company owns the IP, a location-based wireless social networking community and also owns IP on a portfolio of six mobile games.

Keynote India Capital Market acted as advisors to Pyramid Saimira in concluding the acquisition, Capital Plc London acted as advisors to Aurona Technologies.

Shares of the company declined Rs 6.05, or 1.83%, to trade at Rs 325. The total volume of shares traded was 14,149 at the BSE. (11.55 a.m., Thursday)

the power of TV

Pyramid Saimira acquires Aurona Technologies

Thursday - Jan 24, 2008

Televisionpoint.com Correspondent | Mumbai

Chennai-based Pyramid Saimira Theatre Ltd (PSTL) has acquired UK-based Aurona Technologies Limited, a video games and interactive entertainment software company headquartered in London. Santosh Pillai, CEO, Aurona Technologies will continue in his incumbent role and will also take over as Director, Pyramid Saimira Production Services.

Santosh Pillai, said, "The entertainment industry is witnessing large scale integration, especially with reference to graphics, animation, gaming and characterisations, across the globe. Our alignment with the Pyramid Saimira Group, which is actively heading towards horizontal and vertical integration, is indeed a major milestone in this sector."

PS Saminathan, Managing director, Pyramid Saimira says, "We are extremely happy to announce this strategic acquisition of Aurona Technologies Limited. This marks the entry of Pyramid Saimira in the high-growth, high-margin animation and gaming Industry. Since our group has access to a huge content library, we will be able to cross-exploit the content properties"

N. Narayanan, Director, Pyramid Saimira welcomed the employees of Aurona Technologies into the Pyramid Saimira family. "This acquisition is in keeping with our vision at Pyramid Saimira to be the world's leading entertainment company."

Aurona has a development centre in Hyderabad and also has a representative office in Los Angeles. The Company delivers full game development from India for platforms such as Sony Playstation 2 console, Nintendo DS and PC.

Keynote India Capital Market acted as advisors to Pyramid Saimira in concluding the acquisition. Elara Capital Plc London acted as advisors to Aurona Technologies.


Pyramid Saimira acquires majority stake in Aurona Technologies

By Indiantelevision.com Team / (24 January 2007 7:30 pm)

MUMBAI: Pyramid Saimira Theatre Ltd (PSTL) has acquired majority stake in the UK-based Aurona Technologies Ltd.

Headquartered in London, Aurona Technologies is a leading video games and interactive entertainment software company. Aurona Technologies CEO Santosh Pillai will take over as director of the company.

Speaking about the acquisition, Pyramid Saimira MD PS Saminathan said, "This acquisition marks the entry of Pyramid Saimira in the high-growth, high-margin animation and gaming industry. Since our group has access to a huge content library, we will be able to cross-exploit the content properties."

"We are focused on creating a world-class vertical on post-production, animation and gaming, and this acquisition brings high quality management bandwidth, with international exposure," added Saminathan.

After the acquisition, the employee base of Pyramid Saimira has now crossed more than 15,000 across the globe. "Given that there is a lot of potential and synergy for all the businesses we are involved in, this acquisition marks our entry into the European market. With this, Pyramid Saimira Group is now present in three continents," said Pyramid Saimira director N Narayanan.

Aurona Technologies has a development centre in Hyderabad and a representative office in Los Angeles. The company delivers full game development from India for platforms such as Sony Playstation 2, Nintendo DS and PC.


Pyramid Saimira acquires UK-based Aurona

Hyderabad | Thursday, Jan 24 2008 IST

Pyramid Saimira (PSG), a fast growing entertainment group, today said it had acquired a majority stake in Aurona Technologies Limited (ATL), a video game and interactive entertainment software company headquartered in London.

ATL CEO Santosh Pillai would continue in his incumbent role and take over as Director of Pyramid Saimira Production Services Limited, ''to integrate the operations of both the companies,'' a company release here said.

ATL has a development centre here and a representative office in Los Angeles. The company delivers full game development from India for platforms such as Sony Playstation 2 Console, Nintendo DS and PC. Pyramid Saimira Group Managing Director P S Saminathan said it had acquired nearly 100 per cent of ATL from the promoters and a UK-based hedge fund to enter the high-growth, high-margin animation and gaming industry currently estimated at 35 billion US Dollar.

PSG plans to acquire two to three companies in 2008 to enlarge its footprint. ''We are focusing on creating a world class vertical on post production-animation-gaming and this acquisition brings not only the existing knowledge base and customer base, but more importantly, high quality management bandwidth, with international exposure,'' he said.

PSG plans to raise 400 million USD by listing two companies on Indian exchanges and another on the London bourse. It plans to produce to 70 films with Rs 800 crore in FY 2008-2009 up from 13 films currently produced by it. -- (UNI) -- 24MC24.xml


Pyramid Saimira acquires UK-based Aurona Technologies

Pyramid Saimira Theatre Ltd has announced its strategic acquisition of UK-based Aurona Technologies Ltd, on January 24, 2008. Pyramid Saimira has acquired a majority stake in Aurona Technologies, a leading video games and interactive entertainment software company headquartered in London. Mr. Santosh Pillai, CEO, Aurona Technologies Ltd, will continue in his incumbent role and will also take over as Director. Pyramid Saimira Production Services Ltd, thereby integrating the operations of both the Companies.

Speaking about the acquisition, Mr. P S Saminathan, Managing Director, Pyramid Saimira Group said, "We are extremely happy to announce this strategic acquisition of Aurona Technologies Ltd. This marks the entry of Pyramid Saimira in the high-growth, high-margin animation & gaming Industry. Since our group has access to a huge content library, we will be able to cross-exploit the content properties. Further we are focused on creating a world class vertical on post production / animation / gaming and this acquisition brings not only the existing knowledge base and customer base, but more importantly, high quality management bandwidth, with international exposure."

Mr. N. Narayanan, Director, Pyramid Saimira Group, welcomed the employees of Aurona Technologies into the Pyramid Saimira family, which has now crossed more than 15000 across the globe. This acquisition is in keeping with our vision at Pyramid Saimira to be the world's leading entertainment Company. This acquisition also marks our entry into the European market, given that there is a lot of potential and synergy there for all the businesses we are involved in. With this, Pyramid Saimira Group is present in 3 continents."

Aurona Technologies Ltd has a development centre in Hyderabad and also has a representative office in Los Angeles. The Company delivers full game development from India for platforms such as Sony Playstation 2 console, Nintendo DS and PC. Aurona has progressively moved up the value chain, and has built up the know-how and potential IPs in Racing, Lifestyle and First Person Shooter gaming that can be leveraged Internationally and in India. The Company owns the IP oh a location-based wireless social networking community and also owns IP on a portfolio of six mobile games.

Keynote India Capital Market acted as advisors to Pyramid Saimira in concluding the acquisition, Capital Plc London acted as advisors to Aurona Technologies.


Birlaa.com

Indian Stock Market Investing and Trading, Stock Recommendations and IPO News.

Pyramid Saimira acquires UK-based Aurona Technologies

Pyramid Saimira Theatre Ltd has announced its strategic acquisition of UK-based Aurona Technologies Ltd, on January 24, 2008. Pyramid Saimira has acquired a majority stake in Aurona Technologies, a leading video games and interactive entertainment software company headquartered in London. Mr. Santosh Pillai, CEO, Aurona Technologies Ltd, will continue in his incumbent role and will also take over as Director. Pyramid Saimira Production Services Ltd, thereby integrating the operations of both the Companies.

Speaking about the acquisition, Mr. P S Saminathan, Managing Director, Pyramid Saimira Group said, “We are extremely happy to announce this strategic acquisition of Aurona Technologies Ltd. This marks the entry of Pyramid Saimira in the high-growth, high-margin animation & gaming Industry. Since our group has access to a huge content library, we will be able to cross-exploit the content properties. Further we are focused on creating a world class vertical on post production / animation / gaming and this acquisition brings not only the existing knowledge base and customer base, but more importantly, high quality management bandwidth, with international exposure.”

Mr. N. Narayanan, Director, Pyramid Saimira Group, welcomed the employees of Aurona Technologies into the Pyramid Saimira family, which has now crossed more than 15000 across the globe. This acquisition is in keeping with our vision at Pyramid Saimira to be the world’s leading entertainment Company. This acquisition also marks our entry into the European market, given that there is a lot of potential and synergy there for all the businesses we are involved in. With this, Pyramid Saimira Group is present in 3 continents.”

Aurona Technologies Ltd has a development centre in Hyderabad and also has a representative office in Los Angeles. The Company delivers full game development from India for platforms such as Sony Playstation 2 console, Nintendo DS and PC. Aurona has progressively moved up the value chain, and has built up the know-how and potential IPs in Racing, Lifestyle and First Person Shooter gaming that can be leveraged Internationally and in India. The Company owns the IP oh a location-based wireless social networking community and also owns IP on a portfolio of six mobile games.

Keynote India Capital Market acted as advisors to Pyramid Saimira in concluding the acquisition, Capital Plc London acted as advisors to Aurona Technologies

PYRAMID SAIMIRA ACQUIRES UK-BASED AURONA TECHNOLOGIES

Mumbai, Jan 24 (PTI) Entertainment firm Pyramid Saimira Theatre today said it has acquired UK-based Aurona Technologies for an undisclosed amount.

The company said in a filing to the Bombay Stock Exchange that it has acquired a majority stake in the video games and interactive entertainment Software Company and the new entity would be known as Pyramid Saimira Production Services Ltd.

"We are extremely happy to announce this strategic acquisition of Aurona Technologies Ltd. This marks the entry of Pyramid Saimira in the high-growth, high-margin animation and gaming industry," Pyramid Saimira Group Managing Director P S Saminathan said.

The group has access to a huge content library and would be able to cross-exploit the content properties. The acquisition brings not only the existing knowledge and customer base, but also high quality management bandwidth, with international exposure, he added.

Aurona Technologies Ltd CEO Santosh Pillai would take over as the Director of the new entity.

The company is also planning to enter the European market to cash in on the available potential and achieve synergy.

"This acquisition is in keeping with our vision at Pyramid Saimira to be the world's leading entertainment company. This also marks our entry into the European market. With this, Pyramid Saimira Group is present in 3 continents," Pyramid Saimira Director N Narayanan said.

Aurona Technologies Ltd has a development centre in Hyderabad. The company delivers full game development from India for platforms such as Sony Playstation 2 console, Nintendo DS and PC.

Shares of Pyramid Saimira were trading at Rs 312.60, down 5.57 per cent on the BSE. PTI


Pyramid Saimira buys UK's Aurona Tech; sources peg deal at 20 Mn USD

UPDATE

MUMBAI (Thomson Financial) - India-based Pyramid Saimira Theatre Ltd said it acquired a majority stake in UK-based Aurona Technologies Ltd.

Sources close to the deal said Pyramid Saimira will buy the stake for 20 mln usd but did not disclose the size of the stake.

In a regulatory filing, Pyramid Saimira said the deal marks its entry into the high-growth, high-margin animation and gaming industry, and it hopes to leverage its existing large content library with this acquisition.

UK-based Aurona Technologies develops games for various platforms, is engaged in developing content distribution platforms for entertainment companies and develops software and e-learning solutions.

At 1.20 pm, Pyramid Saimira Theatre Ltd shares were trading 4.85 pct lower at 315 rupees on the BSE, under performing the larger market, which was down 1.60 pct at 17,312.13.

TFN.newsdesk@thomson.com


Hemscott

Pyramid Saimira buys UK's Aurona Tech; sources peg deal at 20 Mn USD

UPDATE

(Adds deal value)

MUMBAI (Thomson Financial) - India-based Pyramid Saimira Theatre Ltd said it acquired a majority stake in UK-based Aurona Technologies Ltd.

Sources close to the deal said Pyramid Saimira will buy the stake for 20 mln usd but did not disclose the size of the stake.

In a regulatory filing, Pyramid Saimira said the deal marks its entry into the high-growth, high-margin animation and gaming industry, and it hopes to leverage its existing large content library with this acquisition.

UK-based Aurona Technologies develops games for various platforms, is engaged in developing content distribution platforms for entertainment companies and develops software and e-learning solutions.

At 1.20 pm, Pyramid Saimira Theatre Ltd shares were trading 4.85 pct lower at 315 rupees on the BSE, underperforming the larger market, which was down 1.60 pct at 17,312.13. TFN.newsdesk@thomson.com kbo/ssa/vlb/kbo/ssa/kf1


Pyramid Saimira buys majority stake in gaming firm

Thursday, 24 January , 2008, 13:41
Last Updated:
Thursday, 24 January , 2008, 13:51

Mumbai: Pyramid Saimira Theatre Ltd said on Thursday it had acquired a majority stake in U.K.-based gaming company Aurona Technologies.


Pyramid Saimira acquires UK gaming firm

24 January 2008, 02:55 PM

MUMBAI: Pyramid Saimira Theatre Ltd has acquired a majority stake in UK-based Aurona Technologies Ltd, on 24 January, 2008.

Aurona Technologies is a video games and interactive entertainment software company headquartered in London. Aurona Technologies Ltd CEO Santosh Pillai will continue in his incumbent role and will also take over as director of Pyramid Saimira Production Services Ltd, thereby integrating the operations of both the companies.

Pyramid Saimira Group managing director P S Saminathan said, "We are extremely happy to announce this strategic acquisition of Aurona Technologies Ltd. This marks the entry of Pyramid Saimira in the high-growth, high-margin animation and gaming industry. Since our group has access to a huge content library, we will be able to cross-exploit the content properties. Further we are focused on creating a world class vertical on post production, animation, gaming and this acquisition brings not only the existing knowledge base and customer base, but more importantly, high quality management bandwidth, with international exposure."

Pyramid Saimira Group director N. Narayanan welcomed the employees of Aurona Technologies into the Pyramid Saimira family, which has now crossed more than 15000 across the globe. "This acquisition is in keeping with our vision at Pyramid Saimira to be the world's leading entertainment company. This acquisition also marks our entry into the European market, given that there is a lot of potential and synergy there for all the businesses we are involved in. With this, Pyramid Saimira Group is present in three continents."

Aurona Technologies Ltd has a development centre in Hyderabad and also has a representative office in Los Angeles. The company delivers full game development from India for platforms such as Sony Playstation 2 console, Nintendo DS and PC. Aurona has progressively moved up the value chain, and has built up the know-how and potential IPs in Racing, Lifestyle and First Person Shooter gaming that can be leveraged internationally and in India. The company owns the IP of a location-based wireless social networking community and also owns IP on a portfolio of six mobile games.

Keynote India Capital Market acted as advisors to Pyramid Saimira in concluding the acquisition, Capital Plc London acted as advisors to Aurona Technologies.

In November last year, the company acquired 51 per cent stake in Mumbai-based advertising company Dimples Cine Advertising and Dimples Cine Activations. It also forayed into the US market by acquiring Texas-based theatre chain FunAsia through its subsidiary Pyramid Saimira Entertainment America.

Pyramid Saimira acquires Aurona Technologies

BS Reporter / Mumbai January 24, 2008

Pyramid Saimira Theatre announced its strategic acquisition of UK-based Aurona Technologies today.

Pyramid Saimira has acquired a majority stake in Aurona Technologies, a leading video games and interactive entertainment software company headquartered in London.

Santosh Pillai, CEO, Aurona Technologies, will continue in his incumbent role and will also take over as director, Pyramid Saimira Production Services, thereby integrating the operations of both companies.

P S Saminathan, managing director, Pyramid Saimira Group, said, "We are extremely happy to announce this strategic acquisition of Aurona Technologies. This marks the entry of Pyramid Saimira in the high-growth, high-margin animation & gaming Industry. Since our group has access to a huge content library, we will be able to cross-exploit the content properties. Further we are focused on creating a world class vertical on post production / animation / gaming and this acquisition brings not only the existing knowledge base and customer base, but more importantly, high quality management bandwidth, with international exposure."

Welcoming employees of Aurona Technologies to Pyramid Saimira which will now have 15,000 employees across the globe, N Narayanan, director, Pyramid Saimira Group,said: "This acquisition is in keeping with our vision at Pyramid Saimira to be the world's leading entertainment company. This acquisition also marks our entry into the European market, given that there is a lot of potential and synergy there for all the businesses we are involved in. With this, Pyramid Saimira Group is present in 3 continents."


Pyramid Saimira acquires Aurona Technologies

India Infoline News Service / Mumbai Jan 24, 2008 12:31

This company has acquired a majority stake in Aurona, a leading video games and interactive entertainment software company headquartered in London

Pyramid Saimira Theatre Ltd. on Thursday announced its strategic acquisition of UK-based Aurona Technologies Ltd. It has acquired a majority stake in Aurona, a leading video games and interactive entertainment software company headquartered in London. Santosh Pillai, CEO, Aurona Technologies, will continue in his incumbent role and will also takeover as Director of Pyramid Saimira Production Services Ltd., thereby integrating the operations of both the companies.

"We are extremely happy to announce this strategic acquisition of Aurona Technologies Ltd. This marks the entry of Pyramid Saimira in the high-growth, high-margin animation & gaming Industry. Since our group has access to a huge content library, we will be able to cross-exploit the content properties. Further we are focused on creating a world class vertical on post production / animation / gaming and this acquisition brings not only the existing knowledge base and customer base, but more importantly, high quality management bandwidth, with international exposure," said P.S. Saminathan, Managing Director, Pyramid Saimira.

N. Narayanan, Director, Pyramid Saimira Group welcomed the employees of Aurona into the Pyramid Saimira family, which has now crossed more than 15,000 across the globe.

"This acquisition is in keeping with our vision at Pyramid Saimira to be the world's leading entertainment Company. This acquisition also marks our entry into the European market, given that there is a lot of potential and synergy there for all the businesses we are involved in. With this, Pyramid Saimira Group is present in 3 continents," said Narayanan.

Aurona has a development centre in Hyderabad and also has a representative office in Los Angeles. The company delivers full game development from India for platforms such as Sony Playstation 2 console, Nintendo DS and PC.

Aurona has progressively moved up the value chain, and has built up the know-how and potential IPs in Racing, Lifestyle and First Person Shooter gaming that can be leveraged Internationally and in India. The Company owns the IP oh a location-based wireless social networking community and also owns IP on a portfolio of six mobile games.

Thursday, January 24, 2008

Pyramid saimira close to buying UK gaming firm!


Business Standard (24-01-08)

Pyramid Saimira acquires UK-based Aurona Technologies

Pyramid Saimira, World’s fastest growing Entertainment Group, has announced its strategic acquisition of UK-based Aurona Technologies Limited, today. Pyramid Saimira has acquired a majority stake in Aurona Technologies, a leading video games and interactive entertainment software company headquartered in London. Mr. Santosh Pillai, CEO, Aurona Technologies Limited, will continue in his incumbent role and will also take over as Director, Pyramid Saimira Production Services Limited, thereby integrating the operations of both the Companies.

Speaking about the acquisition, Mr. Santosh Pillai, said, “The entertainment industry is witnessing large scale integration, especially with reference to graphics, animation, gaming and characterisations, across the globe. Our alignment with the Pyramid Saimira Group, which is actively heading towards horizontal and vertical integration, is indeed a major milestone in this sector.”

Speaking about the acquisition, Mr. P. S. Saminathan, Managing Director, Pyramid Saimira Group, said, “"We are extremely happy to announce this strategic acquisition of Aurona Technologies Limited. This marks the entry of Pyramid Saimira in the high-growth, high-margin animation & gaming Industry. Since our group has access to a huge content library, we will be able to cross-exploit the content properties. Further we are focused on creating a world class vertical on post production / animation / gaming and this acquisition brings not only the existing knowledge base and customer base, but more importantly, high quality management bandwidth, with international exposure.”

Mr. N. Narayanan, Director, Pyramid Saimira Group, welcomed the employees of Aurona Technologies into the Pyramid Saimira family, which has now crossed more than 15000 across the globe. “This acquisition is in keeping with our vision at Pyramid Saimira to be the world’s leading entertainment company. This acquisition also marks our entry into the European market, given that there is a lot of potential and synergy there for all the businesses we are involved in. With this, Pyramid Saimira Group is present in 3 continents.”

Aurona Technologies Limited has a development centre in Hyderabad and also has a representative office in Los Angeles. The Company delivers full game development from India for platforms such as Sony Playstation 2 console, Nintendo DS and PC. Aurona has progressively moved up the value chain, and has built up the know-how and potential IPs in Racing, Lifestyle and First Person Shooter gaming that can be leveraged internationally and in India. The Company owns the IP on a location-based wireless social networking community and also owns IP on a portfolio of six mobile games.

Keynote India Capital Market acted as advisors to Pyramid Saimira in concluding the acquisition. Elara Capital Plc London acted as advisors to Aurona Technologies.

About Pyramid Saimira Group:

Pyramid Saimira Group operates in over 4 countries. It is a holistic Indian Multinational Entertainment Company. It is present in film exhibition, film distribution, film production, TV content production, advertisement, media, Food & Beverages etc. It has around eight group companies namely, Pyramid Saimira Theatre Ltd., Pyramid Saimira Productions International Limited, Pyramid Saimira Theatre Chain Malaysia., Sdn Bhd, Pyramid Saimira Entertainment Limited, Singapore, Pyramid Saimira Entertainment America, Inc., Saimira Realty Private Limited, Pyramid Saimira production services limited & Dimples Cine Advertising Private Limited.

Its group holding Company, Pyramid Saimira Theatre Limited, is publicly listed in National Stock Exchange (NSE: PSTL) and Bombay Stock Exchange (BSE: 532791).

In the exhibition sector, it has over 48 multiplexes with 800 screens across India, Malaysia, Singapore and North America. By 2010, the Group plans to operate 175 multiplexes with 2,000 screens in India alone. By its own estimates, Pyramid Saimira ranks as the world’s third largest cinema operator, based on its number of seats and admissions with nearly 4,35,477 seats as of January 2008.

More information is available at www.pstl.in

About Aurona Technologies:

Aurona Technologies is a provider of outsourced product development services to the interactive technology industry. The company, headquartered in London, is engaged in providing development services to game publishers, Hollywood studios, media companies and corporate enterprises.


Aurona provides product development solutions cost effectively by leveraging the company’s state-of-the-art development centre in
India. The games division at Aurona develops console, PC, handheld and online games for clients. The division’s capabilities are in game design, game programming and game art. The entertainment solutions division designs and builds content distribution platforms for several leading entertainment companies in the world. The enterprise solutions division builds bespoke solutions in software and eLearning to corporations ranging from financial institutions to pharmaceutical companies.

By employing rigorous processes and quality standards Aurona provides best-in-class product development solutions to its clients.